Adweek covers NBCUniversal's partnership with Verishop for 'Love Island' Immersive Shopping Experience
By Rebecca Theodore-Vachon on Jul. 18, 2022
Viewers will be introduced to a new kind of shopping experience when Love Island USA premieres on Peacock on July 19.
The new episodes will bring a shoppable experience all season long by allowing viewers to purchase the products they see on screen. Products will include apparel, home decor, cosmetics, hair care and more from companies like Quay, Yellowpop, Kenny Flowers and Verishop brands such as Overexposed, Ghost Democracy and Laguna Beach Textile Co.
Viewers will scan the Shoppable TV QR code they see on screen, where Peacock will take them to articles featuring their favorite looks, styles and more on E! Online. Purchases can be completed via NBCUniversal Checkout.
In a statement, Evan Moore, svp, commerce partnerships, NBCUniversal, explained the new shoppable experience is an innovative blend of content and commerce.
“In collaboration with ITV, we had the unique opportunity to redefine shoppable, premium video by identifying which products to place in each episode, how to extend the love for the show across One Platform and more specifically, deliver what looks or styles fans will want to re-create themselves. And, Peacock has given us the ability to take e-commerce to new heights for both our audiences and partners,” Moore said.